Studies and Surveys

Survey: 40% of smartphone owners redeem coupons on mobile devices
May 21, 2012
Smartphones and couponing go hand in hand, according to a new CouponCabin....
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Drug companies should meet payers' expectations of value, report finds
May 17, 2012
More than 80% of health plans would require a drug manufacturer to...
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Survey: 80% of consumers actively looking for rebates
May 17, 2012
Ninety-five percent of consumers are interested in products that come with...
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Survey: Consumers to trade sand castles for shopping over Memorial Day weekend
May 17, 2012
According to findings in two America's Research Group surveys — conducted...
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Most patients misuse Rx drugs
May 16, 2012
One of the fastest-growing drug trends in the United States isn’t...
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Vaccines expand outside and inside pharmacies
May 16, 2012
It’s been more than 200 years since the first successful test of a vaccine...
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Patients believe in adherence but don’t act on it
May 16, 2012
Medication nonadherence costs the U.S. healthcare system about $290...
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OTC Q&A

Sleep aid solutions
According to Biotab Nutraceuticals chief marketing officer Robert Wilhovsky,...

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