Baby boomers, not Millenials, most comfortable shopping CPG online
People of all ages shopping more in general
Shoppers ages 50 to 54 years lead the charge when it comes to purchasing health and beauty products online (52%), and shoppers ages 45 to 49 years are purchasing more food and beverage products online (29%) than any other age group, according to The Checkout, an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research, released Thursday.
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Comments
Post a CommentSorry, Mr. Elston, but saying
Sorry, Mr. Elston, but saying "there are conventions ingrained in their shopping behavior that must be disrupted," and describing in-store shopping as an example of a "purchase barrier" shows a strong bias.
There are many aspects of in-store shopping that can never be replaced long-distance. These are only barriers to those who hold a vested interest in the increase of online shopping.
Why "must" my shopping behavior be disrupted? I'm perfectly happy with the visceral experience of walking the aisles, smelling and touching foods, and having a 3D, live purchase adventure.
Personally, I think the screen is a barrier to the food experience, which is far more sensorially complete in-person.